As a lover of music and film, I try to keep my ears and eyes open to the digital streets for anything that might be sonically and visually appealing. While searching YouTube today I randomly ended up at this visually artistic video from “Electro Hip-Hop Soul” music producer Derek Vincent Smith best known by the moniker ‘Pretty Lights’. I’m certain some of you who delve into the EDM (Electronic Dance Music) world are going to shake your head at me for saying this is the first time I have ever heard of Pretty Lights. But, I really just recently gained my love for audio synthed, bounce beat, wub wub, sample dropped music that producers and music artists like him create. So please do pardon my ignorance, but I am being enlightened slowly but surely. With that said, his latest visual for “Around the Block”, a record featuring vocals from NYC hip-hop artist Talib Kweli displays some ultra creative videography in its ode to New York City, while giving us a slight glimpse into the music production process. For me, the beauty and the artistry of the video comes from the dynamic camera perspectives throughout the video and the trippy, acid-drip like visuals nearer to its end. Smith says, “It’s all about slowing down and enjoying the best moments in life.” and I can definitely see that being portrayed in the videography of this visual. This song is from his new project titled, “A Color Map of the Sun” and will be available for free download here http://www.prettylightsmusic.com when it is released on July 2nd. Check out the video and let me know what you think. Artistic or just another music video?