You may remember him from his NycRapp video that debuted earlier this year, but Brain Rapp switches it up and showcases his solo flow on the Koja Nc produced single “Shine”. After months of performing and fine tuning his “Feels Good” project which debuted two months ago, Brain Rapp provides a visual for his mellow, laid back single by filming the entire video himself solely on an iPhone. I appreciate this song and the video because it takes us back to the core of what hip-hop is, low-cost artistry that tells an honest story through lyrics and captivating visuals. The fact the video was shot solely on an iPhone illustrates not just how far technology and music has come since the early stages of hip-hop, but also showcases Brain Rapp’s multiple talents as a writer, rapper, director, photographer, and editor. Other up-and-coming artists should take notes from this guy. He is living by the motto, “If you want something done right. Do it yourself.” And one thing is for certain, if Brain Rapp follows that motto throughout his career he will surely “Shine” for many years to come. Be sure to follow Brain Rapp on his social media: Facebook, Twitter, and SoundCloud and check out the video below!
“Shine” was the first single from Feels Good. Soon after its release I got the invite to perform at A3C. I wanted to shoot a video for it but I wanted to do something different. Instead of using the DSLR to shoot, I opted to make it more organic and shoot the whole thing on my iPhone. Using my first experience at A3C to tell the story of “Shine” was fitting because the song is all about gaining exposure, stepping into the spotlight, and letting people know that you belong there. – Brain Rapp